Advert Designs

Story Boards

These are the story boards we are going to use when filming so we know what to film. They will not be followed 100% as some shots may not work and be hard to film. Also we may come up with new ideas when we actually come to filming and seeing what actually works when we're in the locations so our initial ideas may change a bit.

Talent release forms

We needed to get talent release forms from all members of the band we created.

We need these to explain why we need to use them and when.

Concept

Our whole concept we have decided on is a typical love/breakup story. However we didn't want it to come across as the typical 'pop' genre so we created a more violent idea. We will show the couple together for a brief moment at the beginning but show her slamming the door and leaving because of his violent temper. We then are going to focus the story mainly on the male actor. We want to show him going 'insane' in his scruffy flat rather than moping about like a typical pop breakup. We want to show him turning to alcohol and smashing his flat and life up. We also want to have a band playing in a studio to show the typical rock genre of the band playing together in a studio and lip synching as a whole.

Shooting Schedule

We need a shooting schedule so everything is planned and we all know when and where we need to be and at what times so we can film all our shots. Below is our shooting schedule that we all have a copy of.

Props, Makeup, Equipment

Above is a list of our props, makeup and equipment. We mostly need equipment such as instruments and alcohol bottles to create the whole band image playing together and also to show why he is going insane and creating the typical alcoholic. The costumes are simple and easily accessed as the actors and members own black jeans and a white top so it works well.

Location Shots

For part of our music video we have decided to film the band in a studio. We found a place in Croydon that you can rent out for four hours to use their space and for extra money you can use their instruments as well. This place was called Scream Studios. We discovered they had 16 studios we could pick from to work in. Below are some of the pictures of ones we could use. We decided to use the 3rd room as we felt the layout would work best for filming if we rearranged the room slightly.

This was one of the three rooms that we narrowed it down too. We decided not to use this one however because the room was to narrow and it would be hard to film as we wouldn't be able to fit the whole band within the shot as it would look too squashed and tacky. Also it would be hard to get different angles as their isn't much room to move around in

This was the second room that we narrowed it down too. This room had a better shape than the one before as it was wider so would be a good size to film lots of different angles in. However we found that the bright, vibrant colors would represent our artist wrongly so decided we needed a plainer room with the same sort of size.

This was the room that we decided was the best to use. We would re arrange the layout so the room was long ways. This meant we would have room to shoot the band in the whole frame and also have room to move around so we could get different angles and still fit everyone in. The light, wood floor and white walls gave off the right feel we wanted.

We also wanted to shoot in a rundown, scruffy flat. We wanted the sofa to be a center piece of the frame as the main focus point because we want our actor to be sitting on it going 'insane' throughout the song. We also wanted the sofa to be in the middle because we want the actors to be able to walk all around behind the sofa and be sitting on the sofa in the same shot.

Track Permission Letter

We had to send a track permission letter as we don't legally have the rights to use it without permission from the record label who own it. We researched Aveneged Sevenfolds and found their record label was WMG. We then found a 'contact us' link for this label and filled out the email asking for permission and explained why we wanted to use it. Below is the email sent.

CD Design Draft

Above is my draft for our CD design.

Image Annotation

I want my band/artist to all look quite similar. I want them to wear black/dark skinny jeans with a black belt. I also want them to wear a black, grey, or white t-shirt with some sort of skull/pattern/design on it to make it look like a Rock bang. The band could mayb wear some mens braclets and a necklace which would also fit with the genre. Lastly i want them to have long, dark hair and to wear some sort of black trainers/shoes. With all the band members looking like this it will represent them as a Rock band together.



These photos are some examples of what the outfits should look like

Lyrics Annotation

Roles

In my group there is 3 members, myself, Will Haydon, and Tom Thistleton. We have allocated specific roles equally so that we can have a specfic role each. My role is director which means im in charge of making sure each shot is filmed properly with long enough time each end to be able to edit. Wills role is in charge of location and mise-en-scene of where our video is going to be shot and when. Toms allocated role is in charge of costume and people to star in our video.

Technical Tutorials - Photoshop

In our technical tutorial on photoshop we had to create the front and back cover of a CD. The lesson before we took photos against a white back drop of people modelling for the cover. We used the white screen so that it would be easy to cut the background out and just have the main person when we would come to creating the cover. When we picked the photo we wanted to use we uploaded it to photoshop.
There are many tools we used on photoshop. The first tool i used was the magic wand and it cut away the white background of my photo so that Sam was the main image. I then used the paint bucket to make my whole background black on a different layer. Another tool i used was the test tool so that i could put my band name 'wackness' on the front and on the spine of my cover. I went on Dafont.com to pick a more interesting font and downloaded it to photoshop to use. It was called 'spiderfingers' and went well with my 'Rock' genre cover. I also used the selection tool and eraser to select and rub out certain parts that looked out of place. To finish off i adjusted the layer style and put an outer glow around my artist which made the orange paint stand out more and shine. I also used the paint brush to manually draw around him in orange. Below is my final piece.



Front Cover




Back Cover

Song Details

The song we have chosen is Almost Easy by Avenged Sevenfolds. We chose this song because it was a fast paced, loud song which is the type of song we were looking for. It comes from the Rock genre because most of their songs have the upbeat, fast paced song which fitted perfectly. Avenged Sevenfolds also come from that genre so we went through their songs and decided we liked the sound and pace and also the lyrics of this one the best.