Tuesday, August 17, 2010
Monday, August 16, 2010
11.Goodwins Theory
Andrew Goodwin identified three different approaches to the structure of a music video according to the relationship between the sound and the image. He claims that a good music video is ; A clip that responds to the pleasure of the music, and in which that clip makes the music visual, either in new ways or ways in which accentuate existing visual associations.
Illustration:
The music always cuts on the beat (rhythm)
The images will illustrate the literal meaning of the lyrics often with the band singing and dancing.
The band image will be how you expect it according to the genre; such as dancing, singing and playing instruments.
Amplification:
The music cuts on the beat but can cut off beat to emphasis features
The lyrics will not always represent an obvious image but may use a narrative that would not necessarily be picked up from reading the lyrics alone.
The band takes on fictional characters in the video's narrative and do not represent themselves. E.G: The main singer being in love in the music video story
Dis-juncture:
Music cuts off beat. Sometimes (but not always) this could be seen as badly edited video so must be done so that it fits to that band image.
The video will show images that do not relate to the lyrics, sometimes this is used by bands who are already well established who can afford to take the risk for their 'image'
The band take on an image that is nothing like or the complete opposite of the expected image. E.G: the lead singer of Texas that dresses up as Elvis.
Disjuncture goes against the 'norm' and have an established fan based that can afford to take a big risk to create a mass 'abstract image'
Illustration:
The music always cuts on the beat (rhythm)
The images will illustrate the literal meaning of the lyrics often with the band singing and dancing.
The band image will be how you expect it according to the genre; such as dancing, singing and playing instruments.
Amplification:
The music cuts on the beat but can cut off beat to emphasis features
The lyrics will not always represent an obvious image but may use a narrative that would not necessarily be picked up from reading the lyrics alone.
The band takes on fictional characters in the video's narrative and do not represent themselves. E.G: The main singer being in love in the music video story
Dis-juncture:
Music cuts off beat. Sometimes (but not always) this could be seen as badly edited video so must be done so that it fits to that band image.
The video will show images that do not relate to the lyrics, sometimes this is used by bands who are already well established who can afford to take the risk for their 'image'
The band take on an image that is nothing like or the complete opposite of the expected image. E.G: the lead singer of Texas that dresses up as Elvis.
Disjuncture goes against the 'norm' and have an established fan based that can afford to take a big risk to create a mass 'abstract image'
10. Vernallis' Theory
Vernallis theory:
The kindest cuts, functions and meanings in music video editing. She talks about the difference between pop videos and Hollywood Editing
Pop videos:
Uses continuity editing in small sections but also uses disequilibrium/counterpoint
Rules of continuity are purposely broke. E.g.: 180 degree rule.
Uses lots of motion, E.G. Dolly, tracking, and jump cuts
They are normally very dynamic.
Uses lots of angles and graphic matches
Close ups are essential within pop videos.
However Hollywood uses many different techniques:
Hollywood:
Mostly uses continuity editing throughout which makes sure they follows rules such as the 180 degree rule.
Uses graphic matches, match on action and shot reverse shots to make the story clear
Motion is used but only when needed to create a mood or atmosphere because to much motion is undesirable
Uses lots of angles but they have a specific meaning to them unlike music videos.
The kindest cuts, functions and meanings in music video editing. She talks about the difference between pop videos and Hollywood Editing
Pop videos:
Uses continuity editing in small sections but also uses disequilibrium/counterpoint
Rules of continuity are purposely broke. E.g.: 180 degree rule.
Uses lots of motion, E.G. Dolly, tracking, and jump cuts
They are normally very dynamic.
Uses lots of angles and graphic matches
Close ups are essential within pop videos.
However Hollywood uses many different techniques:
Hollywood:
Mostly uses continuity editing throughout which makes sure they follows rules such as the 180 degree rule.
Uses graphic matches, match on action and shot reverse shots to make the story clear
Motion is used but only when needed to create a mood or atmosphere because to much motion is undesirable
Uses lots of angles but they have a specific meaning to them unlike music videos.
9. Bordwell + Thompson - Let Forever Be (The Chemical Brothers)
Looking at the different dimensions of editing according to Bordwell and Thompson
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